Project title: Promoting Creative Tourism through new Experiential and Sustainable routes
Programme: INTERREG ADRION
Lead Partner: Metropolitan City of Bologna
Partners: Regional Development Agency Dubrovnik Neretva County – DUNEA, Friuli Venezia Giulia Autonomous Region, Urban Planning Institute of the Republic of Slovenia, Patras Science Park S.A., Αthens University of Economics and Business Research Center, The Regional Directorate of National Culture, Vlorë, School of Economics and Business in Sarajevo, University of Sarajevo
Associated partners: Clust-ER Cultural and Creative Industries association, Walks of Peace in the Soča Region Foundation, Ministry of Culture of Republic of Slovenia, Chamber of Achaia, AULEDA_Local Economic Development Agency, Sarajevo Economic Region Development Agency SERDA
Project duration: 1/3/2020-31/8/2022
Project budget: 1.838.160,00 EUR
DUNEA's budget: 222.405,00 EUR
About the project:
CREATURES aims at preserving cultural heritage, promoting sustainable and experiential tourism in the ADRION Region by exploiting Cultural&Creative Industries’(CCI) potential, finding a right balance between innovation and conservation of the Adrion rich cultural heritage.
CREATURES was developed with the aim to strengthen the link between CCI-related businesses (especially SMEs and start-ups) and the sectors of cultural heritage preservation & sustainable tourism; to improve ADRION Region strategy and policies to support CCI, cultural heritage and sustainable tourism and to diversify and innovate sustainable tourism offers (products and services) in the ADRION Region.
The Project, therefore, will develop actions and tools for raising competencies, support decision making processes and test the solution proposed: - the Joint Acceleration Programme will increase (especially) CCI-related SMEs and start-ups’ capacities to do business supporting cultural heritage preservation and sustainable tourism; - Policy Recommendations, Local Action Plans and related Pilot Activities will provide decision makers with new strategic tools useful to better support CCI in the project fields; - Mobile app and multimedia installations will attract tourists (especially young people) in the new CreaTourES routes and encourage them to explore ADRION cultural heritage in an ‘alternative’ way.
The project will generate positive changes on the ADRION Region at 3 levels: economic (increased CC SMEs-startups’ competitiveness and tourist flows attracted by the CreaTourES routes offered); cultural (greater valorization of cultural heritage); strategic (improved policies promoting a more integrated vision of CCI).
The chosen approach will well-balance beneficiaries’ increased knowledge & skills, being integrated, participatory and transnational, exploiting CCI sector and its key-role in economic growth and cultural valorisation of the ADRION Region, and boosting high-quality and sustainable tourist offer through an experiential approach. Over 1200 SMEs, 280 local public authorities, 20 regional public authorities, 15 national public authorities, 50 business support organisation will be engages in project implementation.
Spill-over effects will be: enhanced collaboration among tourism-CCIs-decision makers, revitalised marginal areas, diversified and innovative tourism offers, extended seasonality.