Project: Smart and Slow Tourism Supporting Adriatic Heritage for Tomorrow
Acronym: TAKE IT SLOW
Programme: Interreg V-A Italy-Croatia CBC Programme
Duration: 1/6/2020 – 31/12/2022
Budget: 3.764.695,71 EUR
Lead Partner: Dubrovnik Neretva Region
Public Institution Development Agency of Šibenik-Knin County; University of Zadar; Region of Istria; PromoTurismoFVG; Veneto Region; Sviluppo Marche Srl - SVIM Srl Regional Development Agency; Molise Region; Apulian Public Theatre - Regional Consortium for arts and culture
Associated partner: Puglia Region
About the project:
“Smart and Slow Tourism Supporting Adriatic Heritage for Tomorrow” (TAKE IT SLOW) is a strategic tourism project under the Italy – Croatia Cross Border Cooperation Programme. The project is designed to manage and promote the Adriatic Region as a green, smart, sustainable, accessible and slow cross-border tourist destination.
The core of the project is cross-border partnership of the private, public and scientific sector joint to support the excellence and innovation in the tourism value chain based on smart specialization concept. A strategic Adriatic framework with the policies for destination management will be developed to boost local communities in addressing the tourism industry impacts and at the same time protecting and promoting rich tangible and intangible natural and cultural heritage of the Adriatic coast, its islands, inland and rural areas.
The new policies will include measures for diversification of tourism products, improvement of the quality of the tourist offer, marketing and promotion actions, certification processes (green / ecolabel, etc.), implementation of local pilot actions with the involvement of individuals and communities, support and optimization of the digital culture, improvement of accessibility and promotion of the heritage sites and training activities and cross-border integration of Adriatic tourist destination management systems.
The TAKE IT SLOW project intertwines sustainability, the concept of quality, smart operations, innovation, digitalization and slow tourism which represents a way of giving value to the travel experience, preferring human experiences, relationships with local communities, attention to details, choosing different ways and experiences of visiting, but slowing down the pace through food and wine, cycling, walking, nature and culture of the Adriatic region.
- Adriatic Heritage Interpretation Centre will be established in the historical-town of Ston (on the Tentative list of UNESCO World Heritage)
- The accessibility of the 7 heritage sites in Croatia and Italy will be put in place.
- 10 cultural and natural heritage sites will be promoted.
- 10 (agro)tourism entrepreneurs will be guided during the process of obtaining the ecolabels/ green certifications.
The "TAKE IT SLOW" project was prepared by the Regional Agency DUNEA through the activities of 'Technical Support'.