Wellness and wellbeing experience across the European Routes of the Olive Tree
Lead beneficiary: Municipality Brindisi, Italy
Duration: 05/2016 – 07/2017
Budget: € 293.789,90 (DUNEA budget € 26.322,00)
The benefits of olive oil have been known since ancient times, used for centuries as a food and as a medicine, and also as a tourist attraction. Some destinations are famous just for its olive oil, which has become a recognizable brand.
Project ''WELL-O-LIVE - Wellness and wellbeing experience across the European Routes of the Olive Tree'' focuses on the development of Sustainable transnational rural tourism products, including medical and cultural activities, cycling and walking tours, wine tastings and food, on the basis of offers of olive and olive oil. Regional Development Agency DUNEA is one of the project partners and beside Croatia participates also Greece, France, Italy, Spain, Bulgaria and Denmark.
The main objective of the project is to promote the transnational networks of rural tourist routes focused on health-related activities with olives and olive oil and valorization of cultural and natural heritage throughout Europe. The project want to increase diversity and promote quality and innovation in the tourist industry; improving cooperation at European level by encouraging the participation of SMEs in the tourism and travel-related partnerships between stakeholders; develop and disseminate innovative business model for the management of tourism products.